Digital marketing that intrigues and engages

How do you get an insurance company to go from sleepy to socially aware and bring its hometown along for the ride? Have customers think about life insurance and retirement planning in new ways? Excite millennials about a new credit card from a company they’ve always thought was old school? Social media? Check. Un-stodgy Animated banners? 360 digital campaign? Yup. Fun? Yeah, we had a few laughs.

20 Stories of Strength Integrated Campaign

Prudential and the city of Newark have a uniquely symbiotic relationship. So it made sense to capture the revitalization of the company and the city in a way that showed how they both benefited with a campaign that captured that energy, across channels, across cultures, across everything.

Digital Insurance & Retirement Banners

When people think life insurance they think, "ho-hum."We saw an opportunity to persuade, to educate, even to entertain. And in the digital space we had the freedom to use a light touch combined with hard-hitting questions designed to get people to think about their financial futures.

More life? You may need more life insurance.

What’s the value of all you do?

How many retirement days do you have saved up?

White Card Digital Launch

How do you get people who are (a) young, (b) think of American Express Card as their parent's card, and (c) have lukewarm interest in American Express to get one of their Cards? First, create an intriguing product. Then, get permission to be part of their conversation instead of asking them join yours. Then say something they might actually find interesting.