How do you define content?
For us it’s anything that helps you prioritize intriguing and engaging over marketing and selling. Maybe it’s tools and banners that help consumers make sense of their finances. A website that tackles the thorny issues involved with passing wealth between generations reach. Playfully communicating the serious financial implications of a landmark Supreme Court decision. Communicating with newly flush investing audiences in bold, yet empathetic ways. May we have your attention, please?
Find Your Solutions Content Platform
Making money is one thing but managing it is something else entirely. It’s intimidating and overwhelming. So how do you make something so important a little less scary? By giving it to people in small doses in that feel relatable: What to do when your investments don’t match your appetite for risk. How to make sure you don’t outlive your money. Protecting against market downturns. Bring Your Challenges. We’ll find your solutions. (click to scroll through the work)
DOMA Infographic
A SERIOUS TOPIC, A PLAYFUL APPROACH
The U.S. Supreme Court’s Defense of Marriage decision had important financial implications for same sex marriages. The client was ahead of the curve in preparing for these historic changes. All they needed was an engaging way to drive customers to their report. Let the game begin.
UBS Multicultural Investing
The face of high net worth investing is changing. Persuading African-American, Hispanic and Asian investors to trust you with their wealth calls for understanding who they are and how to talk to them. An ability UBS demonstrated elegantly.
UBS Multigenerational Investing
Passing wealth from one generation to the next is emotionally charged and fraught with complexity. UBS took an approach that was at once empathetic and pragmatic — with sublimely effective results.
Election Watch
What kind of impact can elections have on the global economy? This simple, but thought-provoking banner was designed to get visitors to UBS’ site to consume their content on the topic housed on their site.
Selling a merger to skeptical employees
When companies join forces the most important audience to convince of that the idea is a good one isn’t investors, it’s workers. Here’s how we showed that this joining was more than just the sum of its parts.