Lights, camera, but maybe not action
What kind of video we do for you depends on what your brand needs and what appeals to your customers. Is it anthemic or earnest? Testimonial or demonstration? Colorful and energetic or moody and atmospheric? The how isn’t as important as the why. Why will your customers care? Why will it make your brand better? Why is it the best way for you to communicate what you want to say? These are some of the answers we came up with for clients.
Prudential Total Market Investment Awareness
Prudential wanted to communicate their commitment to investing in woman and minority owned small businesses in a way that felt both relevant and credible. What better way than by talking to participants on both sides and having them compellingly express their hopes, concerns and aspirations.
TIAA Advisors in their own words
TIAA-CREF (now TIAA) was founded on the principle of “helping those who help others — teachers, professors (including, famously, early customer Albert Einstein), and first responders — enjoy a secure retirement by democratizing wealth accumulation. We captured the passion their financial professionals for that mission.
Stages of Retirement
The Importance of Service
Calm in Volatile Markets
Walden University online degree programs
If you’re not the University of Phoenix or Capella University or any of the other major players in the online for-profit university space, how do tell your story in a way that makes an impact despite low brand awareness? One way was with a serious, atmospheric video that speaks to the credibility of your offering. The other was with a tongue in cheek comparison to their cookie cutter competitors.
Cybersecurity Degree Programs
Sea of Sameness