Making the most of your owned media

E-mail, web content, interstitials. It all seems so business as usual, so unexciting. And maybe that’s okay. Because what it may lack in the glitzy snazziness of its paid cousin owned media often makes up in business building results and strengthened customer relationships. But it has to engage and stay true to your brand.

Wells Fargo Owned Media Campaign

How do you convince your customers of what credit — and particularly your brand of credit — makes possible? Not by showing every shiny new toy they can buy, but by communicating what happens when credit is used responsibly. That’s what we conveyed with this multi-channel owned media campaign.