Media agnostic marketing content, creative direction, copywriting and strategy services, operating locally, available globally.
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What you say matters and how you say it matters just as much. Do you want customers to fall in love with your brand? Pay attention to it? Interact with it? Choose your brand instead of choosing one of your competitors?
iDEAWORX23 is a multidisciplinary creative services and copywriting consultancy working across all media that differentiates you by helping you become your best self instead of a pale imitation of someone else. Whether you want a distinctive brand voice, high-impact awareness campaign, compelling content, or hard-working targeted tactics, we can give your brand a framework for success. To see how we can help you, contact us now.
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We serve a wide range of clients, offering copywriting, content, creative direction and creative strategy across a broad spectrum of categories, including: Financial Services • Insurance • Telecom • Small Business • Credit Card Marketing • Travel • Education • Publishing • Banking • Sales Support • Asset Management • Tech • Public Service
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We’re about helping you connect with your clients with the kind of work that gets results and gets you noticed. We’re about helping you achieve your business goals as well as your brand goals and respecting the difference between the two. We’re about whatever ideas work: strategic ideas, media ideas, and yeah, creative ideas. If any of this is what you’re looking for, we’re all about helping you.
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Thought provoking. Thoughtful. Strategic. We work across all media, digital and analog. Conceptual and performance marketing copywriting as well as long form editorial content. Brand, Print, Broadcast, Video, Email, Digital Experiences, Mobile, and Social. If you need creative Direction or strategy we do that, too. If there's anything we haven't done it probably means we just haven't been asked yet. Take a look.
Who I am
I’m Marc Williams a copywriter and creative director who’s worked with clients across a wide range of products and services, with a focus on financial services.
My background is a mix of agencies (Draft, Wunderman, and Digitas) and client-side companies: Prudential, Chase, Facebook, and UBS.
My work has earned a few awards: Echoes, New York Festivals, Financial Communications Society, PRSA and Caples. I co-chaired the Association of National Advertisers (ANA) Talent Forward Alliance and was a member of both the ANA In-House Agency Committee and the In-House Agency Forum. I am an alumnus of the 4 A’s MAIP program and have continued to serve the organization as a mentor and coach. In 2021 the Advertising Club of New York named me an “Icon” for mentoring up and coming minority talent in the ad industry.
I am a graduate of California State University, Fresno (B.A. in journalism) and Syracuse University (M.A. in advertsing).
I’m also a dog lover, podcast fanatic, and sci-fi geek. And I would welcome the opportunity to partner with you.